Google’s DoubleClick Launches New Marketplace For Display Ads
By Sumaira Bajwa • Sep 19th, 2009 • Category: TechnologyGoogle, which has dominated search advertising, is hoping to take over the display advertisement space by launching new DoubleClick Ad Exchange to create an open, real-time marketplace for large online publishers and ad networks and agencies to buy and sell display advertising space. In an announcement made on the company’s blog, Google says that display [...]






